Paul Zarou.
Priorities

Your team can no longer tell which of your priorities is real

You have six priorities on your team right now, and you would describe each of them as important. Ask your team to rank them and you will get six different answers. Some of those answers will be closer to the truth than yours.

This rarely happens through carelessness. A request comes down from above, so you pass it on and mark it urgent. A client escalates, and that becomes urgent too. A project you care about personally never gets taken off the list. Nothing is ever removed, so the list only grows. How many items on yours were there a year ago?

When everything matters, people pick for themselves

Your team cannot do six things at full effort. They know that, even if the plan says otherwise. So they make a choice, and they make it without you.

Usually they choose by what feels safest. They work on whatever you asked about most recently, or whatever the loudest stakeholder is chasing. The quiet, important work slides, because nobody is asking about it yet. By the time anyone asks, it is late.

Then you look at the slipped deadline and wonder why nobody raised it sooner. Would you have wanted to hear it? Telling a manager that their priorities do not fit in the week feels like admitting you cannot keep up. Most people would rather stay late and quietly let something go.

Adding is easy because subtracting is uncomfortable

Saying yes to new work costs you nothing in the moment. Saying what stops means disappointing someone, sometimes someone senior. It means admitting that a thing you launched with energy three months ago is no longer worth the time. That is a harder conversation, so it gets postponed.

The cost does not disappear. It moves onto your team, who absorb the gap between what you asked for and what fits. They pay for it in evenings, in rushed work, and in the slow sense that the plan is not quite real.

When was the last time you told your team to stop doing something altogether, rather than park it for later?

Rank them out loud

The practical step is simple and slightly uncomfortable. Put your priorities in order, one to six, with no ties. Then say that order to your team, in plain words, and tell them what it means when two things collide.

You will find this harder than it sounds. Ranking forces you to decide that something matters less, and you may not like seeing it written down. That discomfort is the work you have been handing to your team without noticing.

Be explicit about the bottom of the list too. "If this slips by two weeks, I will cover it" is one of the most useful sentences a manager can say. It gives people permission to protect what matters, and it tells them you will stand behind the choice.

Make every new request pay for its place

The next time something urgent arrives, do not simply pass it on. Ask what it replaces. Sometimes the answer is obvious, and you can tell your team directly. Sometimes you need to take the question back to whoever made the request, which means having the conversation you have been avoiding with them.

That conversation tends to go better than you expect. Most senior people would rather hear "we can do this, and it means that will move" than discover in a month that both were done badly. You are giving them a decision instead of a surprise. Is there a request on your list right now that never had to earn its place?

Check whether your team believes the plan

A priority list is only useful if the people doing the work trust it. If you are not sure they do, ask them. Ask what they would drop if they could, and what they think you actually care about most. Listen to the gap between their answer and your list.

You may find they have been carrying a version of the plan in their heads that is more honest than the one on the slide. Would you rather find that out now, or after the next missed deadline? It means they have good judgement, and it means you have been asking them to use it without telling them.

Pick one thing this week that your team should stop. Tell them clearly, and tell whoever needs to know above you. Then watch what your team does with the time you gave back.

If this resonated

Most of this started as a conversation.

If something here landed, the next step is a real conversation. Fifteen minutes, no pitch.